BuyingVerified 19 Jun 2026
SOAR Cost by Organisation Size: SMB, Mid-Market, Enterprise
Three size bands with the realistic vendor shortlist, staffing assumption, and pricing-model fit for each.
3
Size bands below
$20K - $1.5M+
Annual envelope across all three
16
Vendors mapped to bands
Jun 2026
Verified-stamp date
The three bands
SMB SOC (under 250 staff)
$20K to $80K/yr
Vendors that fit
- Shuffle (open-source)
- Splunk SOAR Community
- Tines Community
- Cortex XSOAR Community
Staffing: 1 security generalist; SOAR is part of their week
Pricing fit: Free / open-source tier or platform-tier minimum
Mid-market (250 to 2,500)
$80K to $300K/yr
Vendors that fit
- Tines paid
- Torq
- Rapid7 InsightConnect
- FortiSOAR
- Shuffle (with paid hybrid)
Staffing: 2 to 4 analyst SOC with one dedicated SOAR-aware engineer
Pricing fit: Platform-tier + named users or per-job/per-action with caps
Enterprise (2,500+)
$300K to $1.5M+/yr
Vendors that fit
- Cortex XSOAR
- Splunk SOAR
- Chronicle (in Google SecOps bundle)
- Swimlane
- ServiceNow SecOps
Staffing: 24x7 SOC with 2+ named SOAR engineers and a platform operator
Pricing fit: Consumption / bundled, with material discounts from the parent-vendor stack
Where SOCs trip up
- SMB picking enterprise tooling because a vendor demoed well; cost overruns and integration debt follow.
- Mid-market under-budgeting integration engineering; the platform sits idle on three playbooks.
- Enterprise paying for two SOARs by accident (one bundled inside SIEM, one standalone).